She didn’t have a body but she started gettin’ thick quick
Did a couple of videos and became Afrocentric
Out goes the weave, in goes the braids, beads, (and) medallions
She was on that tip about stoppin the violence
About my people she was teachin me

The song which addresses the direction of hip-hop towards and away from politically and culturally “conscious” themes, is indicative of how Afrocentrism came to be viewed by Black americans, generations after the initial discussions of Afrocentricity. It is through rap music specifically, and by association hip-hop cultural in general, that many can identify Afrocentrism, if not by specific symbols and language, then by some vague conceptualization. Although Common articulates a rise and fall of certain themes and symbols in hip-hop, the fluidity of the term Afrocentrism even among early creators and adopters of Afrocentrism raises issues as to whether Common made a poignant comment on hip-hop, or fallen into a dialectic counter-productive to the Black struggle.
Such a discussion involving Afrocentrism must consider the various perspectives and uses of the term. Perhaps Molefi Kete Asante’s Afrocentricity is best associated with the symbols, themes, purpose and function of Afrocentrism. For Asante, Afrocentrism is the re-centering of discourse and culture around African living and thinking. Asante would encourage the seeking out of “Africa” in all things. This serves not only as a critique of Eurocentric structures and beliefs permeated by racism, but also as a corrective measure to such consequences. In the centering of culture and discourse around “Africa,” people of the diaspora become more of a subject within the given social structure, rather than their status-quo position as an object of that structure.
Melba Joyce Boyd is inclined to agree with Asante in regards to the re-centering of culture. However, “Africa” might be a problematic location as this symbol might conjure more myth, and perhaps fantasy, than reality. Boyd concentrates on Blackness, which moves beyond the cultural memory of Africa. Furthermore, Boyd allows multiplicity and multiculturalism within Blackness, certainly paving the way for scholars like Stuart Hall and Kobena Mercer to explore Blacknesses.
Boyd and Asante both view Afrocentrism as a tool for uncovering true consciousness and an authentic Black (African) self. Critics like Barbara Ransby however are among the many who find essentialism within Afrocentrism problematic. For Ransby, Afrocentricism is a process, both fluid and multifaceted. It is not enough to explore the multiculturalism within Afrocentrism, but to approach Afrocentricity itself as a site of differing ideologies, views, subjects, and ways of understanding the world. The often rampant sexism which Ransby articulates, is for her the consequences of such essentialist views of Afrocentrism, and I would extend, Blackness.
Although Lee D. Baker draws heavily on Asante and other early adopters who posit Afrocentricity as location, Baker explores more in-depth how Afrocentrism is both a place and a space. It is through a “bipolar” Afrocentricity that the politics of space and the connection of people to place can engage in a more equitable social process. Although there are different cultures, for Baker, the Afrocentric themes and particularly symbols remain consistent. In fact, one might explain Baker’s view of Afrocentrism as inherently functionalist, as Afrocentrcity holds the key to a Black collective consciousness.
Certainly these four authors do not exhaust the range of discourse addressing Afrocentrism. They do however highlight the way in which scholars engage with the political and social construction of a belief, practice, and dialectic- and it’s very real consequences. For Common, perhaps hip-hop never truly stopped being Afrocentric or perhaps it rarely ever was. Thus the song I Used to Love H.E.R. may have followed in the model of Afrocentrism. Not so much for the songs message, but for the ensuing feud (dialectic) with Ice Cube reminding us that Afrocentricity, like hip-hop, is far from monolithic.







